Here are some great tips that I’ve learned over the years.  Not all of them are original, actually I’m pretty sure that someone has probably written about them at some point.  The reality behind these tips is the fact that I want to help local business owners survive and thrive with this ever changing market.

Most business owners go into social media to get more business.  That’s a great strategy, but it’s a long term one.  If you simply go on Facebook and Twitter to tell everyone about your business or opportunity, no one will listen.  One of the best speakers on the topic that I have seen live is Perry Belcher.  He talks about Social Media like it’s a party.  Think about this. If you’re going to a networking event, you would never want to be the person that goes straight up to someone and throws your card in their face and tells them to buy from you now!  What would you do if someone did that to you?  I’m pretty sure you would either ignore them, tell them to leave, or stop being acquaintances with them.  OR ALL OF THE ABOVE.

You see people go on Facebook and Twitter because it’s a way to connect with other people…not businesses.

Social Media Etiquette Mistake #1 – Creating a personal Facebook Profile for your business

People don’t become “friends” with businesses!  I can’t tell you how many times I’ve been requested by a local club, restaurant, heck even lawn mowing company to become their friend.  I am not friends with your company.  Deal with it.  I may be friends with the owner, but not the company.  That’s a big fat invitation that says, be my friend so I can market to you.  Not cool

Instead, set up a Fan page for your business in Facebook.  It only takes a couple of minutes to set up and there is no limit to the number of fans that you can have.  With a personal profile, your limit is 5,000.

Social Media Etiquette Mistake #2 – Fake or bad profile picture

More important than even your bio, your profile picture in Social Media is how others judge if they want to follow you or be your friend.  I wish it wasn’t this way, but in social media, people completely judge a book by its cover.  I’ve seen many people put up pictures of celebrities, pictures of their business logo, or just a terrible picture of themselves.  This can cause you to lose many connections that you could have had.

Put in a good picture of your smiling or at least doing something really cool.  You want people to feel welcomed when they look at your profile picture.

Social Media Etiquette Mistake #3 – Requesting to be everyone’s friend or follow as many people as possible

If you’re using social media in hopes that you will increase your business from usage, you need to have a good plan about who you want in your social circle.  This is the perfect opportunity to speak to your target market.  I’ve seen some people in Twitter go on and follow 2,001 people in their first couple days.  This is the maximum allowance from Twitter.  This looks really bad on the user, because people know that you went out and just followed as many people as possible in hopes that some would follow you back.  You should go out, however, and follow people with similar interests, especially those who live in your geographical area.  You can go to http://www.twellow.com to search in your local area.

It’s also a good idea to follow people who have a significant amount of followers to see how they interact with their followers.  Obviously, they are doing something right to have that many followers.  The more captivated followers you have, the great your influence in the social media world.

Let me know with your comments some of the biggest social media mistakes that you have seen in your experiences.